How to make a media kit that gets brand deals

A media kit is a short document that answers one question for a brand: is this creator worth paying, and can I trust the numbers?

It does not need to be beautiful. It needs to be specific, current, and easy to forward to whoever signs off on the budget.

What a sponsor is actually checking

Brand contacts look at four things, usually in this order:

1. Who watches you. Roughly who they are and where they are. A smaller audience that matches their customer is worth more than a big one that does not.
2. Whether people actually engage. Views and followers are easy to buy. Comments, saves, and watch time are much harder to fake.
3. Whether you are consistent. A steady posting record means their campaign will go out on time.
4. Whether you have done this before. Previous sponsors, and ideally how those went.

Stop leading with follower count

Follower count is the least useful number you have and the one everyone puts first. It says nothing about whether anyone is watching now.

Lead with engagement and recent performance instead:

• Average views per video over the last 90 days, which is far more honest than a lifetime total
• Engagement rate, and say how you calculated it
• Watch time or average view duration if you have it, which is the number that separates a real audience from a big one
• Audience location and age range if your platform reports it

Include proof, not just statistics

Two or three recent posts with their actual numbers are worth more than any summary. If you have run sponsorships before, say what they were and what happened. Numbers about a real campaign beat every adjective you could write about yourself.

Say what you offer, and consider saying what it costs

List the formats you actually deliver: a dedicated video, an integration of a given length, a short, a story, usage rights, exclusivity windows.

On pricing, there are two schools. Publishing rates filters out people who cannot afford you and saves everyone time. Leaving them off gives you room to price per campaign. Either is defensible. What is not defensible is being vague in a way that wastes two weeks of emails.

Send a link, not a PDF

A PDF is out of date the day after you export it, and it usually arrives as a file nobody can open on their phone. A link is current whenever they open it, works everywhere, and can be forwarded to the person who actually approves the spend.

It also means you are never rebuilding the kit at 11pm because a brand asked for one tomorrow.

Doing this in CoveDeck

• The media kit is a public page that pulls live follower counts, engagement, recent headline numbers, and top posts straight from your connected accounts, so it is current whenever a brand opens it.
• Turn it on in Settings, add a tagline, and send the link. Rotate the link when a campaign ends to retire the old address.
• Your analytics are the source for those numbers, so they stay honest without you maintaining a spreadsheet.
• The marketplace lists sponsorship opportunities from brands inside the workspace you already plan in.