Analytics

Analytics is an interactive dashboard for your connected accounts. The time-period selector at the top right (7 days / 30 days / 90 days / 12 months) reloads everything for that range.

The five tabs

• Overview: an All-time band of lifetime account totals that goes beyond the selected range, then period-scoped headline totals (followers, views, reach, engagement, posts) and trend charts for views, engagement, followers, views by platform, and posting cadence. Every chart has a graph/table toggle, and hovering shows the exact value for a day.
• Content: a sortable, filterable table of every post we can retrieve (up to the last 12 months). Filter by platform, sort by any metric, and click a row for a per-post breakdown. YouTube posts also show a daily-views chart.
• Accounts: a card per account with its metrics, lifetime counters, engagement breakdown, and top posts. Each card only shows the metrics that platform's API actually reports (YouTube has no reach, impressions, saves, or clicks; TikTok has no reach, impressions, or clicks), so a metric not appearing means the platform does not provide it.
• Audience: follower counts and growth per account over time.
• Insights: your best times to post (a day-by-hour heatmap), how engagement decays after publishing, and which posting frequency earns the most engagement.

How the numbers work

Headline totals are true per-platform aggregates, not just a sum of the visible posts. The Content table lists individual posts from roughly the last 12 months; older posts are not listed one by one, but the All-time band still reflects lifetime totals. YouTube has full multi-year history; TikTok exposes lifetime counts but not its older posts individually.

Ask the assistant

On a paid plan, the AI assistant can read your metrics and answer questions like "how am I doing?" or "when should I post?" with specific, numbers-backed feedback. See The AI assistant.